Jimmy John’s announced Thursday that Darin Dugan has been named chief marketing officer.

Dugan will oversee brand marketing and planning, menu and new product development, advertising and digital—which includes media, as well as its loyalty and customer relationship management programs. As chief marketing officer, he will report directly to Jimmy John’s Brand President James North.

“Darin has proven he can do it all over the course of his remarkable career,” said James. “His leadership, creativity, innovation, and singular focus on guest experience will help accelerate the growth of Jimmy John’s. I look forward to partnering with Darin and realize his bold new vision for the brand.”

Dugan previously served as vice president of marketing for Sonic Drive-In, also part of the Inspire Brands portfolio. At Sonic, Dugan led brand management, media, creative as well as social and digital activations. He also worked closely with the Sonic product development team to bring new culinary and menu innovation to market. Before joining Sonic, Dugan held senior leadership positions at DineEquity-Applebee’s and spent over 15 years at Kraft Foods, where he led several brands such as Oscar Mayer and Lunchables.

“I’ve been an admirer of Jimmy John’s for a long time, especially its commitment to quality, customer service, and digital innovation,” said Dugan. “I look forward to joining this award-winning team and helping the brand reach its tremendous growth potential.”