Jimmy John’s unveiled “The Frenchie,” a new sandwich that combines all-natural salami and capicola with hand-sliced provolone and salted butter in a freshly-baked French baguette. The Frenchie was inspired by sandwiches found in cafes and boulangeries throughout France and is made fresh throughout the day so customers can grab one to go.
“The Frenchie is the result of an obsessive focus on our customers and what’s important to them. It’s made to be taken anywhere, and the magic of its simplicity speaks to the quality of each ingredient,” says John Shea, chief marketing officer at Jimmy John’s. “For busy people and families on the go, this product is perfect—portable, easy to share, and most importantly, delicious.”
The 13-inch Frenchie is Jimmy John’s first-ever grab-and-go sandwich and is available for a limited time only in stores nationwide. Its release comes just weeks after the sandwich company pledged to never use third-party services to deliver its sandwiches and launched a campaign touting delivery within five minutes of its stores to maximize freshness.
Jimmy John’s has been creating fast and fresh sandwiches since opening its first restaurant in 1983 and continues to do so in more than 2,800 locations across 43 states.