Jimmy John’s announced its “Home in the Zone” Contest, which will give one Jimmy John’s superfan a home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The contest comes on the heels of the company’s commitment to only deliver within five minutes of each of its stores—the “Sandwich Delivery Zone”—in order to maximize freshness. 

Jimmy John’s fans who live outside any of its 2,800-plus Sandwich Delivery Zones across the country will be eligible to enter the “Home in the Zone” Contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The Contest will run from August 12th through October 4th, 2019.

“At Jimmy John’s, we’re committed to Freaky Fast and Freaky Fresh,” says Chief Marketing Officer, John Shea. “While that means we can’t deliver sandwiches to our customers who live outside of our Delivery Zones, we can deliver our customers to our sandwiches.”

In February, Jimmy John’s declared that it would never authorize third-party aggregators such as Uber Eats, DoorDash, and Grubhub to deliver its sandwiches, since those services don’t meet Jimmy John’s high standards for efficient, reliable, and affordable delivery. While the $13 billion third-party food-delivery market is growing, 35 percent of customers say they have experienced a problem with deliveries, and 76 percent hold the restaurant partially responsible for those errors.

“We’re consistently faster, fresher, and a better value than any other delivery service,” says Shea. “With our Home in the Zone Contest, we’re looking forward to rewarding one of our customers with the opportunity to move into a Delivery Zone so they can experience the service that Jimmy John’s offers. We’re dedicated to proving that we’re the most passionate sandwich company in the world.”

The “Home in the Zone” Contest will be supported by a national advertising campaign, which shows the great lengths Jimmy John’s fans will go to in order to get their hands on a prized sandwich.

For customers who already live inside a Delivery Zone, Jimmy John’s will also be running a Sweepstakes where five winners will receive free sandwiches and free delivery for one year.

Marketing & Promotions, News, Jimmy John's