JJ’s Red Hots, the award-winning, upscale Hot Dog brand based in Charlotte, North Carolina, is featuring a literary-themed Hot Dog each week in August with a portion of the proceeds benefiting the Charlotte-Mecklenburg Library Foundation.

Each Back to School creation will be featured in JJ’s popular “Dog of the Week” program and JJ’s founder Jonathan Luther says it’s all about being a good neighbor and supporting education while making great Hot Dogs.

“As a neighborhood business, we love having fun while supporting worthy organizations and foundations,” Luther says. “As a parent, I understand the importance of education and our local libraries are a big part of that so we decided to back this great cause.”

JJ’s Back to School Dog of the Week program, which runs all of August, includes the following: Dragons Love Hot Dogs featuring, chili, queso, salsa, and tortilla chips August 10–16; the Stinky Cheese, made of queso, shredded cheese, Parmesan, and red pepper flakes August 17–23; and Cloudy with a Chance of Hot Dogs featuring Bratballs, peppers, onions, Mozzarella, and basil August 24–30.

JJ’s is also hosting a registration event on August 19 from 5 to 8 p.m. at its Dilworth, North Carolina, restaurant, featuring live music from Time Sawyer Band, for the Rock & Read 5K that also benefits the foundation. The Rock & Read 5K, in its sixth year, happens in the Plaza Midwood area on September 19. Families and individuals are encouraged to walk or run in support of local libraries.

“Our Dog of the Week program allows us to be nimble and creative and lend support where we see fit,” says Brandy Newton, director of marketing and brand development for JJ’s. “What began as a humble plan two years ago has turned into a platform for supporting businesses and in this case, education. And, as we always do, we’ll have some fun doing it.”

Customer Experience, Marketing & Promotions, Menu Innovations, News, JJ's Red Hots