Industry News | July 20, 2015

Johnny Rockets Banks on Popularity With Students

image used with permission.

Continuing its success in non-traditional venues, Johnny Rockets announces a further expansion into college and university campuses through its Express prototype. Johnny Rockets Express, a quick-service prototype ideal for universities, airports, malls, and other entertainment destinations, offers flexible floor plans with options ranging from a 150-square-foot, free-standing kiosk to a 1,100-square-foot restaurant.

“Johnny Rockets’ premium burgers, sandwiches, and shakes have an all-ages appeal; however, we have seen an increased interest from Millennials, particularly college and university students making dining decisions for the first time,” says James Walker, president of operations and franchise development, Johnny Rockets.  “To meet this growing consumer demand, we are targeting more campuses with our new Johnny Rockets Express prototype as a foodservice option for students and faculty. The menu options and flexible footprint ideally fit these venues.”

Appealing to students, faculty, and university visitors that are dining on-the-go, Johnny Rockets has three campus restaurants located at Oklahoma State University, Florida’s Stetson University, and New Jersey-based Richard Stockton College. With an optimized menu that reflects every daypart, a dedicated grab-and-go counter, and localized décor, Johnny Rockets Express successfully accommodates unique university requirements. In addition to its success on university and college campuses, Johnny Rockets has nearly 45 restaurants across the country within a five mile radius of campus locations, which has allowed the brand to build relationships and reputation with Millennials through word-of-mouth. 

For colleges and universities exploring new restaurant and foodservice options, Johnny Rockets will attend the National Association of College and University Food Services (NACUFS) National Conference, taking place July 22-25. The international franchise invites university representatives and entrepreneurs to learn more about various opportunities, including Johnny Rockets Express, at booth 1214.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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