Industry News | September 29, 2015

Johnny Rockets Gives Fans 'Goosebumps' with new LTOs

image used with permission.

Guests at Johnny Rockets restaurant chain can enjoy its world-famous burgers, now double-stacked and stuffed with all the right ingredients to satisfy the cravings of burger lovers all over the country. Last month, Johnny Rockets' culinary team announced that they were involving consumers in menu development for the brand's ongoing limited-time menu offerings. The new burgers, available for a limited time only at participating restaurants through November 15, are once again a result of consumer feedback and taste tests. The majority of consumers asked for more beef, more cheese, more bacon, and more elements of surprise on their burgers.

Johnny Rockets stuffed, double-stack burgers are a Teriyaki Pineapple Double-Stack, a Spicy Southern Double-Stack, and the All-American Bacon Double-Stack.

In addition, guests at Johnny Rockets are going to get goosebumps. In anticipation of the nationwide release of Goosebumps, the new movie starring Jack Black based on the worldwide best-selling Scholastic book series by R.L. Stine, Johnny Rockets is teaming up with Sony Pictures Entertainment for the restaurant chain's first-ever shake celebrating a major studio film release. The Johnny Rockets Goosebumps shake is available now in participating restaurants just ahead of the film's October 16 nationwide release.

The notion that everything tastes better with bacon certainly has staying power on the menu at Johnny Rockets. Consumer demand for bacon at Johnny Rockets continues and comes out on top every time as the most desired ingredient to top burgers and sandwiches. Applewood-smoked bacon rules on all the new stuffed and double-stack burgers.

Teriyaki Pineapple Double-Stack Burger has two fresh beef patties, a slice of sweet grilled pineapple, melted Provolone cheese, and a sweet-and-salty pineapple teriyaki sauce, lettuce, and tomato on an artisan bun.

Spicy Southern Double-Stack Burger includes a creamy sriracha pimento cheese, combining a hot and tangy taste with a hint of sweetness with a Southern icon mix of sharp cheddar and pimento, on two beef patties, with a spring lettuce mix, tomato, dill pickle chips, and mayonnaise on an artisan bun.

All-American Bacon Double-Stack has American cheese melted between two beef patties so it sinks deep into the fresh beef, a spring lettuce mix, tomato, and a special that combines mayonnaise, sweet relish, seasonings, and chili sauce on an artisan bun.

"People already love our farm-fresh hamburgers so it just makes sense that our guests want more of what they love in one sandwich," says CMO Joel Bulger. "We've now doubled the beef patties and doubled the taste and also included all the right stuff to complement each burger with a variety of ingredients."

The Goosebumps shake is made with premium vanilla ice cream, chocolate syrup, and milk, mixed with Oreo pieces, and topped with whipped cream, an Oreo garnish, and colorful gummy worms. The frightfully fun Goosebumps shake is designed to satisfy Goosebumps fans of all ages by conjuring up memories of the series.

Joel Bulger adds, "Based on its popularity over the past couple of decades, there is no doubt that many Johnny Rockets guests have grown up reading the Goosebumps books and introduced them to their kids. Goosebumps is loaded with delicious, scary fun, so we're thrilled to be continuing the movie experience with a special Goosebumps shake inspired by the movie."

Johnny Rockets is inviting fans to follow them on Instagram (@johnnyrockets) for a chance to win free shakes or free tickets to the Goosebumps film. To participate, fans are being asked to create a new Goosebumps monster and how to entice it back into its book. All entries must include the hashtag #JRGB. The Instagram campaign will begin on September 29 and conclude on October 15. More about the campaign and how to enter can be found on Johnny Rockets Twitter, Instagram, or Facebook pages.

Another shake that was introduced for a limited time last month—the Reese's Peanut Butter Shake—has out-performed expectations with Johnny Rockets' guests and will now remain on the menu until November 15. The Reese's Peanut Butter Shake is made with premium ice cream, Reese's peanut butter sauce, chocolate syrup, and topped with mini Reese's peanut butter pieces and whipped cream. And to top off the shake, peanut butter lovers will enjoy a Reese's Peanut Butter Cup.

The Double-Stack burger menu, Goosebumps shake, and the Reese's Peanut Butter shake will be available at participating restaurants now through November 15

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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