Industry News | May 2, 2016

Johnny Rockets Kicks Off Summer with BBQ Brisket

image used with permission.

It’s the unofficial start of summer at Johnny Rockets. Just in time to celebrate the warmer temperatures, the global restaurant chain is debuting a limited-time menu starring a new burger topped with a classic summer meal favorite: tender, smoked BBQ beef brisket. In addition, the brand is partnering with one of the most popular online games of all time, Candy Crush and its Candy Crush Soda Saga, by creating a new soda float and shake.

The limited-time menu includes the new BBQ Brisket Burger, BBQ Brisket Loaded Street Tots, Candy Crush Soda Float, and Candy Crush Shake both served with an extra helping of candy. Also available and back by popular demand is the California BLT Avocado Chicken sandwich.

“Summer and barbecuing were the inspiration for our limited time menu.  We’ve taken two American BBQ classics and put them together in one sandwich: our fresh, hand-crafted burger topped with tender, juicy BBQ beef brisket,” says CMO Joel Bulger. “And several months ago we introduced a new shareable appetizer to our menu called Loaded Street Tots. Everyone knows about loaded fries, but we’ve taken the loaded potato idea up several notches with our Loaded Street Tots. The new BBQ Brisket Loaded Street Tots appetizer is meant to be shared, but there is no doubt that sharing will not be on the minds of many guests when they taste the brand-new Street Tots.” 

Johnny Rockets partnership with the wildly popular online game, Candy Crush Soda Saga is part of the brand’s ongoing strategy to create new and exciting menu items, partnering with groups or events that are relevant to its guests.

Bulger adds, “Over the last year, our culinary team has worked with movie studios to introduce menu items based on newly released films. These partnerships have allowed Johnny Rockets to be associated with movies that have a great deal of buzz and engage guests. For the latest Divergent Series: Allegiant film, we created an entire limited time menu and for the Goosebumps film, a scary “graveyard” shake that appealed to many generations of fans who grew up reading the Goosebumps books. Our current partnership with Candy Crush has given us the opportunity to be playful and showcase a colorful, fun, and refreshing shake and float that will appeal to adults and kids alike. And the extra helping of candy is an unexpected added treat that makes it even more enjoyable.”

The BBQ Brisket Burger is a handcrafted, fresh 100 percent farm-raised burger topped with Cheddar cheese, BBQ beef brisket, lettuce, tomato, leaf lettuce, and dill pickle chips served on a brioche bun.

The BBQ Brisket Loaded Street Tots is a plateful of potato tots topped with shredded Cheddar cheese, BBQ beef brisket strips, barbecue sauce, scallions, and chopped brisket on top.

The California BLT Avocado Chicken Sandwich is an all-natural grilled, farm-raised chicken breast topped with bacon, avocado, onion, tomato, leaf lettuce, bacon-infused mayonnaise, and served on a brioche bun.

The Candy Crush Shake is hand-spun and made-to-order and prepared with premium vanilla ice cream, strawberry syrup, and a dollop of whipped cream topped with Gummy Bears and Gummy Fish and an extra serving of candy on the side.

The Candy Crush Soda Float is made-to-order with Fanta Orange soda, premium vanilla ice cream, and topped with a dollop of whipped cream and Gummy Bears and Gummy Fish and an extra serving of candy on the side.

The new menu is available at participating restaurants May 2 through July 10. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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