Industry News | August 4, 2015

Johnny Rockets Launches LTO International Menu

image used with permission.

Johnny Rockets restaurant chain announced today a new limited-time menu. In the last six months, the brand has interacted with consumers asking them to help build its limited-time offerings. Johnny Rockets’ culinary team gave the public multiple sandwich options, asking them to evaluate each from a number of perspectives including overall concept, ingredients, suggested price point, and proposed names of products. The three top-rated choices are being featured in the new “International Flavors” limited-time menu at Johnny Rockets restaurants around the country.

The new menu items are an Irish Pub Burger, a Korean BBQ Burger, and a Mexican Chipotle Guacamole Chicken sandwich.

In addition, a limited-time flavor is added to Johnny Rockets popular hand-spun shakes, also a result of consumer surveys. The Reese’s Peanut Butter Shake is made with premium ice cream, Reese’s peanut butter sauce, chocolate syrup, and topped with mini Reese’s peanut butter pieces and whipped cream. 

Joel Bulger, chief marketing officer for Johnny Rockets, says, “Asking our guests to help us with menu development has proven to be a great success for us this year. We started this process with our most recent ‘Flavors of Route 66’ promotion. Our culinary team reached out to consumers to see what kinds of flavors and combinations of ingredients they would like to see for our limited-time menu offers and, as a result, we created one of the most successful promotions in the brand’s history.” 

“Our new international burgers combine great international flavors with the highest quality ingredients to create some truly innovative sandwiches. And we knew we had a winner with our hand-spun Reese’s Peanut Butter Shake, after Reese’s came out on top as the number one ingredient that consumers wanted for a summer shake.  As we continue to lead in innovation, our guests will definitely have a say in what we add to our menu at Johnny Rockets,” says Bulger.

All three of the new international menu items include crispy Applewood smoked bacon—an ingredient that customers have indicated they love and want to see on more Johnny Rockets burgers and sandwiches. The Irish Pub Burger has Cheddar Pub cheese melted on a beef patty and topped with caramelized onions, grilled mushrooms, Dijon mayonnaise, tomato, and spring greens on a butter-toasted pretzel bun. The Korean BBQ Burger includes Provolone cheese, melted on a fresh beef patty and topped with a sweet and spicy Korean BBQ sauce with lettuce and tomato on an artisan bun. The Mexican Chipotle Guacamole Chicken sandwich has Pepper Jack cheese melted on a grilled chicken breast topped with fresh, hand-made guacamole, spicy chipotle ranch sauce, tomato, and spring greens, all served on a wheat bun. 

The international menu and Reese’s Peanut Butter Shake will be available at participating restaurants August 3rd through September 20th, 2015. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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