Johnny Rockets Opens Its First Delphi Digital Drive Thru

    Industry News | June 27, 2016

    Delphi Display Systems Inc., the global leader in drive-thru restaurant technology, has installed its Delphi’s Insight technology platform in the first Johnny Rockets drive-thru restaurant, which opened last week in Mooresville, North Carolina. The platform consists of the Insight Engage digital menu solution, Insight Track drive-thru timing system, Insight Verify drive-thru order confirmation system, and Insight Inform wireless headset system. As part of its Insight Engage and Insight Verify solutions, Delphi installed its latest generation dual-screen outdoor digital menuboard system in the drive thru, along with its order confirmation system display. The total solution also included a three-screen indoor digital menu display. In addition, Delphi designed custom-animated digital content for all the digital menuboards.

    “We’re excited to be working with Delphi Display Systems and having its state of the art digital menu platforms in our drive thru and restaurant,” says Jim Hicks, senior vice president of domestic operations at Johnny Rockets. “Our guests have given us great feedback on its clarity and how great our food looks, and internally we appreciate the simplicity and ease of use.”

    Johnny Rockets will be opening more drive-thru restaurants in the coming months and continuing its partnership with Delphi Display Systems.

    Delphi’s Insight system is the only fully integrated, end-to-end drive-thru restaurant technology platform that engages customers with relevant and compelling content, and influences their purchase behavior to drive incremental sales and profitability. The platform captures every customer interaction from the moment they enter the drive thru to the point they pick up their food, and provides the restaurant operator with the robust analytics necessary to optimize business operations in real time. As a cloud-based solution, Insight is scalable from the small multi-unit quick-serve brand to the major chain with thousands of locations. All configuration, management, and reporting can be performed from any web-enabled device.

    “We are excited to be partnering with Johnny Rockets to help them achieve their digital marketing and operational objectives as they grow their brand,” says Ken Neeld, Delphi’s president and CEO. “Our Insight platform will help Johnny Rockets to expand their drive-thru presence, improve their speed of service, increase their customer satisfaction, and enhance the presentation of their menu items to their customers.”

    News and information presented in this release has not been corroborated by WTWH Media LLC.