Leading cold pressed juice brand and New York City-based restaurant chain, Pure Green Franchise is gearing up for national expansion with the opening of its first franchise location in Orlando, Florida. In partnership with veteran restauranteurs, DiPasqua Enterprises, Pure Green Orlando will open its doors during the week of June 1, 2020 at The Shoppes at Fairview at 4353 Edgewater Drive. With a corporate mantra of “building healthier communities around the globe,” the brand will deliver its signature superfood smoothies, cold pressed juices, wellness shots, and acai bowls to Southeast residents for the very first time.
Though restaurant operations have been largely impacted by the coronavirus pandemic, Pure Green remains committed to reaching those in need of healthy food options across the U.S. Pure Green Orlando will be the first of several store openings for the juice and smoothie chain this year, with a second location in development in Chicago. Expansion efforts can be attributed to the influx of support Pure Green has received from angel investors and fans in recent months. Through an ongoing crowdfunding campaign with Republic.co, Pure green has successfully raised over $700,000 since March 2020. The funds will be used to support expansion efforts through the year.
“Our expansion outside of New York City is five years in the making, and I am grateful for the opportunity to deliver our nutritious product mix to Orlando residents, particularly at a time when the restaurant industry has taken a huge hit due to COVID-19,” says Pure Green CEO and founder, Ross Franklin. “With the support of DiPasqua Enterprises and our angel investors, we are on track to meet our expansion goals for 2020 and look forward to the year ahead.”
A veteran in the industry, DiPasqua Enterprises has opened over 150 franchise restaurants across the U.S. The company has partnered with Pure Green to expand their portfolio within the health and wellness category. “Pure Green is a very exciting brand and Ross Franklin is a CEO with vision,” says Peter DiPasqua, CEO of DiPasqua Enterprises. “Pure Green products are outstanding, and operations are streamlined. The brand met my criteria for picking a concept to develop, and we’re excited to launch in Orlando.”