Industry News | September 18, 2014

Juice It Up! Adds Another CA Unit to Franchise Portfolio

Juice It Up!, the nation’s largest raw juice bar and hand-crafted smoothie franchise, opened its newest location in Apple Valley, California. The store is the second to open under the ownership of Shephard Shoppe Inc., cofounded by Scott and Lila Shephard, which also operates one other location. Juice It Up! at Apple Valley Commons offers functional fresh-squeezed raw juices, blended-to-order fruit smoothies, and açaí and pitaya bowls designed to meet the nutritional wants and needs of guests.

To celebrate the new location, the Shephards invite the community to join them for a grand opening event at the Apple Valley Commons location on Saturday, September 27, from 11:00 a.m. to 3:00 p.m. To kick off the grand opening celebration, the first 50 customers at 11:00 a.m. will each receive a free small smoothie. Additional entertainment will include a live remote radio broadcast by Y-102, a balloon artist, and prize wheel with giveaways throughout the event.

“Nearly a decade after first partnering with Juice It Up!, we are thrilled to open our third store to share the juices and smoothies we love with even more of the Apple Valley community,” says Scott Shephard. “What began as a commitment to improve my health after a quadruple bypass surgery has grown into a successful business venture and a passion to lead an active life. Here’s to many more years of great health and happiness!” 

“We are delighted that the Shephards have added the Apple Valley Commons location to their Juice It Up! portfolio,” says Carol Skinner, senior director of marketing and business development. “Scott and Lila are dedicated franchisees and have embraced our brand wholeheartedly.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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