Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, announced its newly signed franchise agreement with experienced franchisee, Monica Martinez, President of HiWi, Inc. Under this new franchise partnership, Juice It Up! will be opening inside the Isla Vista, California, local hot spot, HiWi Tropical Fusion. Located near UC Santa Barbara, Juice It Up! will bring the brand’s functional fresh-squeezed raw juices, blended-to-order real fruit smoothies, nutrient-rich açaí and pitaya bowls, and cold pressed bottled juices to Santa Barbara County for the first time.

“Isla Vista is the perfect community to introduce Juice It Up!’s delicious fresh-squeezed raw juices to, due to the high volume of active and healthy locals and university students,” says general manager of HiWi Tropical Fusion, Nareh Shanazarian. “We were drawn to the Juice It Up! brand because of its dedication to menu innovation; with a food scientist on staff, the brand is fully committed to working with the highest quality local ingredients to produce craveable and nutritious menu items. We knew Juice It Up! was exactly the type of concept to help add value to our existing location, our franchise portfolio, and most of all, for the Isla Vista community.”

With locations in California, Texas, New Mexico, Oregon and opening soon in Florida, the company is thrilled to bring Juice It Up! to a brand new area of California, and is seeking additional franchise partners to round out their regional expansion. The Central Coast is a prime growth market for the health-focused concept, ideal for the brand’s “Live Life Juiced” motto, the company’s new location in Isla Vista is an excellent example of how franchisees with different concepts can easily incorporate Juice It Up! into their existing portfolios.

“There has never been a better time to franchise with Juice It Up! and it’s evident in the various franchises we are awarding across the nation, most recently with this exciting venue in Isla Vista,” says Carol DeNembo, Juice It Up! vice president of business development. “Juice It Up! has successfully completed six consecutive quarters of substantial sales and AUV increases, and we are committed to signing on experienced, passionate franchisees like Monica to help propel the brand’s identity with new units in growing areas like Isla Vista.”

With an operations-focused culture, Juice It Up! is growing with new franchise partners, while existing franchisees continue to invest in the brand. Juice It Up! also offers franchise incentives for veterans and area developers who commit to three location deals or larger. The company is continuing its pursuit of steady expansion across the nation and is on track to add at least 10 additional units by year-end. Ideal franchisees possess an entrepreneurial spirit, a creative local store marketing mindset, and are passionate about living a healthy lifestyle.

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