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Juice It Up!, a premier raw juice bar and hand-crafted smoothie franchise, has reported that 2014 is the year to beat as they tackle 2015, the company’s 20th anniversary year. The company reported a fourth quarter same store sales increase of 16 percent compared to Q4 the year prior. Additionally, annual sales and average unit volume increased by 16 and 17 percent, respectively, over the previous year. These latest financials continue the brand’s consecutive, month-to-month net sales growth, resulting in more than 50 percent sales increases during the past 25 months.
In addition to strong financials, Juice It Up! launched a new menu chain-wide, entered agreements for new market expansion, and introduced innovative “all in” products in 2014. Juice It Up! debuted the Raw Fusion and Red Fusion products, blending fresh whole fruits and vegetables to retain 100 percent of the nutrients and fiber. The new menu focuses on healthy options, and updated menu boards designed to help guests identify the products best suited to their individual preferences. The brand was also recognized by the authorities at Franchise Times in their 2014 “Next 300” list, which acknowledges major players in the industry.
Finishing the year strong, Carol DeNembo (formerly Skinner), was promoted to vice president of marketing, and Juice It Up! appointed industry veteran, Laina Sullivan, as vice president of business development to lead the brand’s strategic growth initiatives.
“The executive team, along with our passionate franchisees, are extremely proud of our year-end financial results and the continued momentum we have sustained over the past two years,” DeNembo says. “We have exciting plans in store to celebrate our 20th anniversary with our loyal fans and, with a large number of openings planned, we’re looking forward to bringing the Juice It Up! experience to new fans across the country.”
With 80 locations open in four states, Juice It Up! is continuing its pursuit of steady expansion across the nation and is on track to add 20 additional stores by year-end. The brand is currently awarding franchise opportunities including area development, single-unit and non-traditional opportunities, such as college campuses, airports, and gyms across all U.S. regions.