Industry News | November 9, 2017

Juice It Up to Debut 1st Drive-Thru C-Store Location

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Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, announced the brand’s entry into convenience stores, with their first location to feature an innovative mobile app drive-thru and self-serve kiosk ordering systems. Currently in development and scheduled to open in early 2018, the new location will be inside a Fresh Fill Convenience Store in Los Banos, California, operated by Juice It Up! franchisees, Brian Rocha and Brett Windecker of Fresh Fill Convenience Stores, Inc. This unique mobile app drive-thru concept complements Juice It Up!’s growing portfolio of non-traditional units, which includes college campuses, malls, airports and gyms throughout the country.

Along with placing an order for Juice It Up! via Fresh Fill’s mobile app, users may add any items offered at Fresh Fill, including traditional goods and prepared foods commonly found at convenience stores, for quick and easy pick up at the drive-thru window. Juice It Up!’s full menu of fresh-squeezed raw juices, hand-crafted smoothies and satisfying bowls may also be ordered using a self-serve kiosk located inside the store, which is then delivered straight to the guest by a Fresh Fill employee. In addition to convenient shopping, the Los Banos Fresh Fill will feature a gas station, car wash and electric car charging stations. 

“We wanted to build a concept that would serve as a one-stop shop for busy consumers, adding a unique mobile ordering system enabling purchases without ever having to leave their car,” says Brian Rocha, Juice It Up! franchisee and Fresh Fill Convenience Stores, Inc. Operating Partner. “It was important to us to be able to provide our guests with healthy snack and meal options not typically offered by traditional convenience stores, and Juice It Up!’s simple menu and operations model was the perfect fit for our vision.” 

Reporting seven consecutive quarters of substantial sales increases, Juice It Up! is growing with new franchise partners, while existing franchisees continue to invest in the brand. With 100 units open or under development in five states, Juice It Up! is continuing steady expansion across the nation. Ideal franchisees possess an entrepreneurial spirit, a creative local store marketing mindset, and are passionate about living a healthy lifestyle. Juice It Up! also offers substantial franchise incentives for veterans of the U.S. military.

“We’re proud to partner with entrepreneurs who are passionate about today’s evolving technologies and who are making it even easier for guests to enjoy Juice It Up!’s raw juices and smoothies,” says Carol DeNembo, vice president of business development for Juice It Up! “It’s exciting to see our franchise partners answer the growing demands of today’s consumers with innovation that adds an extra layer of convenience to the Juice It Up! experience. There is truly nothing like this concept and we’re thrilled to be a part of it.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.