Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, hired John Bifone as its new Vice President of Operations. Leveraging over 25 years of experience in the restaurant industry, Bifone previously served as Chief Operating Officer for Calabee’s, Inc. dba, a multi-unit franchise company comprised of Applebee’s Neighborhood Grill and Millie’s Restaurant & Bakery concept across Southern California. In this role, Bifone will lead multiple operational initiatives critical to Juice It Up!’s national growth strategy.

“The addition of John highlights our commitment to assembling the best leadership team in the booming raw juice and smoothie franchise,” says Frank Easterbrook, Juice It Up! CEO. “We’re confident John will add a heightened level of operational efficiency to our proven business model for guest satisfaction and franchisee success. This is a very exciting time for Juice It Up! and I look forward to what we can accomplish together.”

As an established lifestyle brand with over 22 years of success in the raw juice and smoothie industry, Juice It Up! continues to report quarter after quarter of sales and AUV increases. With 88 locations open in four states, Juice It Up! is continuing its pursuit of steady expansion across the nation and is on track to add at least 12 additional units by year-end. This year alone, Juice It Up! has been included in Franchise Times’ Next 300 Franchise Chains list for the third year in a row, was named a 2017 “Best for Vets” Franchise by Military Times and ranked #270 on Entrepreneur Magazine’s 2017 Annual Franchise 500 List.

“I’m honored to join the Juice It Up! leadership team where my goal is to strengthen the guest experience while exploring operational improvements intended to increase profitability amongst our franchise partners,” says Bifone. “I am so impressed with Juice It Up! and its ability to evolve while remaining true to its core promise of providing products that support the healthy, active lifestyles of its guests.”

With an operations-focused culture, Juice It Up! continues to attract highly qualified new and existing franchise partners to grow with the brand. Ideal franchisees possess an entrepreneurial spirit, a creative local store marketing mindset, and are passionate about living a healthy lifestyle. Juice It Up! also offers franchise incentives for veterans of the U.S. military.