Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, is proud to announce its newly inked deal to open at least three locations in Florida. The partnership with franchise group CPB Investments, LLC, which has decades of experience operating quick-service franchises throughout the Sun Belt states, will lead Florida expansion efforts. Taking advantage of Juice It Up!’s VetFran program, the former Air National Guard Tech Sergeant, Philip Palmer, and his wife, seasoned franchise operator, Colleen Small, will open their first location in Seminole County in late 2017.

“We’re incredibly excited to bring the unique Juice It Up! experience and high-quality products to Florida,” says owner and operator, Philip Palmer. “After our experience franchising with a national fast food brand, we were looking to partner with a healthy concept and Juice It Up! was a natural choice. We’re looking forward to serving up the best raw juices, açaí bowls and fresh smoothies in the Orlando area.”

With locations in California, Texas, New Mexico and Oregon, the company is thrilled to bring Juice It Up! to Florida, a prime growth market for the health-focused concept. With similar weather and geographic qualities as Juice It Up’s home base in Southern California, the Sunshine State is ideal for the brand’s “Live Life Juiced” motto.

“There is real demand for healthy options in the Orlando region, and we’re confident that we found the right partners to help us fuel the active lifestyles of our new Florida guests,” says Carol DeNembo, Juice It Up! vice president of business development. “After experiencing six consecutive quarters of substantial sales and AUV increases, it’s a very exciting time to grow with our brand and we couldn’t be more thrilled to expand Juice It Up! into Florida!”

With an operations-focused culture, Juice It Up! is growing with new franchise partners, while existing franchisees continue to invest in the brand. Juice It Up! also offers franchise incentives for veterans of the U.S. military with a 60 percent discount off the initial franchise fee. The company is continuing its pursuit of steady expansion across the nation and is on track to add at least 10 additional units by year-end.

Juice It Up! will be exhibiting at The Franchise Show, Orlando’s largest “Own Your Own Business” event October 20–21, 2017 at the Hyatt Regency Orlando. Ideal franchisees possess an entrepreneurial spirit, a creative local store marketing mindset, and are passionate about living a healthy lifestyle.

Palmer continues, “I was particularly impressed with Juice It Up!’s VetFran Platinum Program where we were essentially able to secure three stores for the price of two. I’ve been in franchising for many years and this is by far the most generous veterans program I’ve seen.”


Franchising, Growth, News, Juice It Up!