Juice It Up!, a raw juice bar and smoothie franchise, announced that Beaverton, Oregon–based Juice 55 LLC, led by Brooklynn Lorenzen, signed an agreement to bring Juice It Up! to Oregon. The Area Development Agreement includes three franchise locations in the Portland area, with the first scheduled to open in Hillsboro in early 2015.  

With 82 restaurants in four states, this latest expansion supports the company’s strategic growth initiatives to bring Juice It Up!’s fresh-squeezed juices, blended-to-order real fruit and veggie smoothies, and nutrient-rich options such as Açaí and Pitaya Bowls to new guests across the country.

“We are thrilled to bring Juice It Up! to Oregon as a first step in growing the brand along the Pacific Northwest,” says Carol Skinner, vice president of marketing. “As we close out a very successful 2014, we’re looking forward to an even brighter 2015 with exciting new consumer and franchise initiatives in place, as well as the celebration of Juice It Up!’s 20th anniversary.”  

“I embraced juicing during my career as a basketball player at the University of Montana and, when seeking out a healthy lifestyle brand to franchise with, Juice It Up! was a natural choice,” says Lorenzen, president of Juice 55 LLC. “With the segment’s continued growth combined with Juice It Up!’s commitment to product innovation, and supporting the active lifestyle of its guests, I am confident that we will thrive in the Portland area.”

Beverage, Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Juice It Up!