Industry News | April 12, 2016

Juice It Up! Inks Multiunit SoCal Deal with BMB Foods

image used with permission.

Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, entered a multiunit area development agreement with new franchise partner, BMB Foods Inc. The franchise group will develop throughout Southern California, opening Juice It Up’s first Beaumont location in early Q2, with additional site selections in progress.

“Today, raw juicing and health-focused dining options are in higher demand than ever before, so we’re thrilled to partner with Juice It Up!, a brand that unreservedly supports the healthy, active lifestyles of its guests,” says the BMB Foods Inc. franchise representative. “After researching many concepts in the raw juice and smoothie space, it became clear that Juice It Up! offered a product quality and a level of support above and beyond competitors. We’re looking forward to a long and rewarding partnership as Juice It Up! franchisees.”

All Juice It Up! products are designed to be both delicious and functional, meeting the nutritional wants and needs of guests at every level of health. Menu items include fresh-squeezed functional raw juices, blended-to-order real fruit and veggie smoothies, and nutrient-rich bowls loaded with superfruits Açaí and Pitaya. With the recently introduced Smoothie Bowls as well as an expanded focus on the Bowl category, guests can transform their favorite Classic and Veggie Smoothie into a nourishing meal replacement, topped with fresh bananas, granola, and a drizzle of honey. To supercharge any bowl or smoothie, guests can ask to “Make it Green” by blending in raw kale and spinach to add an extra dose of fiber, vitamins, and minerals.

“With nearly 20 years of combined franchise experience with multiple concepts, we are proud to partner with seasoned franchise groups like BMB Foods Inc.,” says Carol DeNembo, vice president of business development for Juice It Up! “We’re confident that Juice It Up!’s proven business model combined with our innovative products and passionate franchisees is our recipe for success, and we have no doubt that, under their leadership, the brand will thrive in the Southern California communities they serve.”

With a franchisee-focused culture, Juice It Up! continues to attract highly qualified new and existing franchise operators to grow with the brand. Ideal franchisees possess an entrepreneurial spirit and a creative local store marketing mindset, and are passionate about living a healthy lifestyle.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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