Juice It Up! appointed Natalie Eaglin as its Director of Marketing. Leveraging over 12 years of strategic marketing experience in the restaurant industry, Eaglin was with California Pizza Kitchen for more than seven years where she most recently served as the Director of Marketing and Beverage. Eaglin’s experiencing in developing multi-channel marketing strategies will play a vital role in the next phase of growth for the Juice It Up! brand.
“Natalie brings extensive experience building brands and leading innovative, fully-integrated marketing programs, and her deep understanding of the restaurant industry makes her a natural fit to join our leadership team,” says Chris Braun, Juice It Up! CEO. “We’re confident she will bring a refreshed perspective and strong leadership capabilities to our marketing department while continuing to drive the positive momentum we have achieved in the raw juice, smoothie and bowl segment.”
As Director of Marketing, Eaglin will be responsible for leading, developing and executing marketing strategies and programs, while helping to inspire new approaches to drive brand growth and franchise system profitability. Eaglin will work closely with Juice It Up!’s versatile leadership team to advance important initiatives in brand refresh and innovation, guest loyalty, online ordering, menu innovation, and digital marketing strategies while continuing to build on the strengths of the 25-year-old brand.
“I’m incredibly energized to join the Juice It Up! team and bring some new ideas to the table while enhancing the great work they’re already doing; I have a very solid foundation to build upon,” says Eaglin. “The brand has really perfected the balance of flavor and functionality in their smoothies, juices and bowls, and I’m looking forward to amplifying what sets Juice It Up! apart from other players in the segment.”
For nearly 25 years, Juice It Up! has been serving the best in handcrafted smoothies, fresh-squeezed raw juices and superfruit bowls. With over 100 franchised locations open or under development in California, New Mexico, Oregon and Texas, Juice It Up! is looking to partner with passionate entrepreneurs, area developers and franchisees who are interested in joining a highly recognizable, successful and market leading smoothie, raw juice and superfruit bowl concept.
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