Juice It Up!, one of the nation’s leading juice bars and smoothie franchises, will open its third location in Huntington Beach, California, in mid-to-late December 2014. The new location is the first operating under the ownership of Veys Platinum LLC, cofounded by Sachli and Arash Veysi. The new Huntington Beach Juice It Up! will offer products designed to meet the nutritional wants and needs of guests at every level of health. Menu items include functional raw juices, real fruit smoothies, and açaí and pitaya bowls.

“We have been Juice It Up! customers for years, and are passionate about incorporating raw foods into our diet,” says Sachli Veysi, co-founder of Veys Platinum LLC. “Juice It Up! is the perfect franchise for our active lifestyle and we’re beyond thrilled to partner with the brand.”  

Juice It Up! completed a franchise-wide menu refresh in September and has added many new flavors to its menu, including Pitaya, which is now available year-round. 

“Our commitment to innovative new products is core to Juice It Up!’s brand identity,” says Carol Skinner, vice president of marketing. “We couldn’t be more excited to partner with franchisees, like Sachli and Arash, who show such enthusiasm for the juicing lifestyle.”