Industry News | February 23, 2015

Juice It Up! Opens Doors at New Location

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Juice It Up!, a leading raw juice bar and hand-crafted smoothie chain, has officially opened its new College Station, Texas, location. This is the first location in College Station, and the first operating under the ownership of Vijay and Ria Kumar. The new location offers Juice It Up!’s delicious line of products designed to meet the nutritional wants and needs of guests at every level of health. 

“We’re beyond excited to introduce the Juice It Up! experience and products, that are as delicious as they are healthy, to the College Station community,” Ria says. “As a mother of three very active children, my family and I fell in love with Juice It Up!’s smoothies, raw juices and bowls; and we’re confident our new guests will too, as soon as they get their first taste.”

Menu items include blended-to-order real fruit and veggie smoothies in a larger variety of flavor combinations, fresh-squeezed functional raw juices designed with health benefits like energy and detoxification in mind, and nutrient-rich bowls loaded with superfruits açaí and pitaya, then topped with fresh fruit, granola, and a drizzle of honey.

“Juice It Up! is celebrating its 20th anniversary this year, and we are thrilled to partner with passionate people like Vijay and Ria, during this very exciting time,” says Carol DeNembo, vice president of marketing for Juice It Up! “They are committed to the brand’s mission to support our guest’s healthy and active lifestyles, as well as becoming a valued member of the College Station community.” 

The new College Station Juice It Up! is located in The Prairie Center at 1700 Rock Prairie Road,  College Station, Texas, 77845.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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