Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, opened its very first mall kiosk storefront in the Northridge Fashion Center. This marks the chain’s 10th non-traditional location, with others operating on university campuses and inside fitness clubs, as well as at a minor league baseball park. This is the company’s second Northridge, California, location and the first under ownership of franchisee, Daman Singh, who is also opening another mall kiosk in Riverside, California, later this month.
“I’m thrilled to join the reputable Juice It Up! brand and open the company’s very first standalone mall kiosk location,” says Singh. “When exploring fresh concepts to expand my franchise portfolio, Juice It Up!’s more than 20 years of experience in the booming raw juice and smoothie category sealed the deal. The flexibility to operate in a small space was extremely important as I plan to continue growth in areas with high foot traffic, like malls.”
Operating on a significantly smaller footprint of approximately 225 square feet, a Juice It Up! kiosk offers the same array of better-for-you products as a traditional unit. All products are designed to be refreshing, delicious and functional in order to meet the nutritional wants and needs of guests at every level of health. Menu items include fresh-squeezed raw juices, blended-to-order real fruit and veggie smoothies, and nutrient-rich bowls loaded with superfruits Açaí and Pitaya. With Juice It Up!’s Smoothie Bowl option, guests can transform their favorite Classic and Veggie Smoothie into a nourishing meal replacement, topped with fresh fruits, granola and a drizzle of honey. To supercharge any bowl or smoothie, Juice It Up! offers a “Make it Green” option by blending in raw kale and spinach to add an extra dose of fiber, vitamins and minerals.
“We are excited that Juice It Up!’s franchise partners continue to recognize there’s a lucrative business opportunity in non-traditional arenas, and they are actively seeking unique venue opportunities that are a good fit for the brand’s products,” says Carol DeNembo, vice president of business development for Juice It Up! “We’re fortunate to work with hungry franchisees, like Daman, who have a desire for pushing the boundaries of our brand and exploring new venues to provide busy consumers with a delicious and convenient ‘food as fuel’ option. We’re confident that the mall kiosk will do very well as Juice It Up!’s products make the perfect on-the-go snack or meal replacement to enjoy while shopping.”
The brand is currently awarding a variety of franchise opportunities including area development, single unit, and non-traditional store fronts such as college campuses, airports and gyms across all U.S. regions. Juice It Up! also offers franchise incentives for veterans of the U.S. military. With a franchisee-focused culture, Juice It Up! continues to attract highly-qualified new and existing franchise operators to grow with the brand. Ideal franchisees possess an entrepreneurial spirit and a creative local store marketing mindset, and are passionate about living a healthy lifestyle.
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