Industry News | March 13, 2017

Juice It Up! Opens Latest Southern California Location

Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, announced the opening of its second location in Temecula, California. Juice It Up!’s newest Southern California location offers the brand’s functional fresh-squeezed raw juices, blended-to-order real fruit smoothies, handcrafted, nutrient-rich açaí and pitaya bowls, and the recently introduced Cold Pressed Bottled Juices. Both Temecula locations are operated under the ownership of former United States Marine, Willie Smith, of EON Brands, Inc.

“We are thrilled to open our newest Temecula location and to have another opportunity to bring the Juice It Up! experience to even more fans in the area,” says EON Brands Inc. franchisee, Willie Smith. “Since opening our first Juice It Up! location in Temecula, we have taken great pride in providing our customers with delicious smoothies, raw juices and bowls that they can really feel good about enjoying. We have already received such great feedback from this new area of the community and we can’t wait to serve our guests for years to come.”

All Juice It Up! products are designed to be both delicious and functional, meeting the nutritional wants and needs of guests at every level of health. Menu items include fresh-squeezed functional raw juices, blended-to-order real fruit and veggie smoothies, nutrient-rich bowls loaded with superfruits Açaí and Pitaya and Cold Pressed Bottled Juices. With the recently-introduced Smoothie Bowls, as well as an expanded focus on the Bowl category, guests can transform their favorite Classic and Veggie Smoothie into a nourishing meal replacement, custom-topped with a variety of over a dozen premium ingredients, like fresh seasonal fruit, chia seeds, goji berries, cacao nibs, organic granola and a drizzle of honey. The options to create-your-own-bowl are nearly endless. Guest can also supercharge any bowl or smoothie with the “Make it Green” option, which blends in raw kale and spinach to add an extra dose of fiber, vitamins and minerals, further capitalizing on the customization trend that has been spreading throughout the restaurant industry.

“At Juice It Up! we are passionate about giving back to those who have served to protect our country, and with our newest veteran-owned location now open in Temecula by an already active and passionate franchisee, we wanted to remind interested franchise candidates that some of our most successful franchises are owned by military veterans,” says Carol DeNembo, vice president of business development for Juice It Up! “We’ve seen our veteran franchise partners do incredibly well, and it’s clear that it’s due to the brand’s recipe for success and proven business model, combined with the skills they learned in the military, serving as the perfect framework. As we expand our Southern California footprint, we are seeking partners with the same passion and integrity as Willie, to bring the juicing lifestyle to their communities.”

With an operations-focused culture, Juice It Up! is growing with new franchise partners, while existing franchisees continue to invest in the brand. Juice It Up! also offers franchise incentives for veterans of the U.S. military. With 89 locations open in four states, Juice It Up! is continuing its pursuit of steady expansion across the nation and is on track to add at least 11 additional units by year-end.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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