Juice It Up! is set to open its newest California location in the Rocklin Crossings shopping center later this month. Juice It Up! is bringing its blended-to-order real fruit and veggie smoothies, fresh-squeezed functional raw juices, and nutrient-rich smoothie and superfruit bowls to Rocklin under the ownership of former United States Marine, Bob Mason and his wife Ellen.

“As an active family, we wanted to partner with a brand that offered fresh, better-for-you products to support our healthy lifestyles; so we are beyond excited to introduce Juice It Up! to the Rocklin community,” says franchisee Ellen Mason. “After visiting countless raw juice and smoothie chains, it became clear that, Juice It Up!’s proven track record for success, product quality and level of support, and incentives for veterans of the U.S. military, far exceeded any competitors. We’re looking forward to a long and rewarding partnership as Juice It Up! franchisees.”

All Juice It Up! products are designed to be both delicious and functional, meeting the nutritional wants and needs of guests at every level of health. Menu items include fresh-squeezed functional raw juices, blended-to-order real fruit and veggie smoothies, and nutrient-rich bowls loaded with superfruits açaí and pitaya. With the recently introduced smoothie bowls as well as an expanded focus on the bowl category, guests can transform their favorite Classic and Veggie Smoothie into a nourishing meal replacement, topped with fresh bananas, granola, and a drizzle of honey. To supercharge any bowl or smoothie, guests can ask to “Make it Green” by blending in raw kale and spinach to add an extra dose of fiber, vitamins, and minerals.

“With over two decades of experience in the segment, Juice It Up! is known for keeping it fresh. As a longtime industry leader, we know what works and we know what doesn’t. We really listen to our guests and are proud to be trailblazers in the industry with new flavor combinations and customizable options to get your fill of fruits and veggies,” says Carol DeNembo, vice president of business development for Juice It Up! “The brand’s recipe for success is our proven business model combined with our innovative products and passionate franchisees. Ellen and Bob’s passion for health and wellness is contagious, and we are proud to have them advocating for our lifestyle brand. As we expand our Northern California footprint, we are seeking partners with the same passion and integrity to bring the juicing lifestyle to their communities.”

As a member of VetFran, Juice It Up! believes in giving back to those who have made the great sacrifice for our country and provide those service men and women with an outstanding opportunity to utilize their leadership skills to run a business. For qualified U.S. Vets, Juice It Up! offer a $15,000 reduction in the franchise fee, along with an additional incentive, if two units are purchased and the second unit is built out within a year of the first unit, the second fee will be fully refunded.

Health & Wellness, News, Juice It Up!