Industry News | February 2, 2015

Juice It Up! Opens Third Irvine Location

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Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, has officially opened its newest Irvine, California, location. This is the third location in Irvine, and the first operating under the ownership of Shobha Trading, LLC, co-founded by sisters Faurum and Megha Doshi.  The new location offers Juice It Up!’s line of products formulated to meet the nutritional wants and needs of guests at every level of health.  Menu items include functional fresh-squeezed raw juices, blended-to-order real fruit smoothies, and handcrafted, nutrient-rich açaí and pitaya bowls.

“We’ve been customers of Juice It Up! for many years, and as a vegetarian family that enjoys juicing,  we couldn’t be more excited to partner with a brand that backs our active lifestyles,” says Faurum Doshi, co-founder of Shobha Trading, LLC. “My sister and I are avid runners and committed to taking care of our bodies, and we’re looking forward to supporting our new Irvine community through athletic sponsorships and partnership opportunities that promote a healthy lifestyle.”

Juice It Up! was recently recognized among the top performing franchises by the Franchise Times in the “Next 300” list, which acknowledges major players in the industry.  The brand also completed a franchise-wide menu refresh, which included the addition of many new products, flavor combinations, and fresh ingredients, including pitaya, which is now available year-round. 

“We love joining forces with individuals like Faurum and Megha, who truly grasp our vision and epitomize the qualities we seek in our franchisees,” says Carol DeNembo, vice president of marketing. “2015 marks our 20th anniversary and we’re thrilled to continue growing Juice It Up!’s presence in Orange County as this is where it all began!”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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