Industry News | May 20, 2016

Juice It Up! Promises 'Nirvana' with Matcha Green Tea LTO

image used with permission.

Juice It Up! promises to enlighten taste buds with the launch of its Nirvana Matcha Green Tea Smoothie. Juice It Up!’s mantra is to Live Life Juiced and the brand strives to transcend flavor and functionality by creating products that not only taste great, but are also chock-full of antioxidants, proteins, and nutrients. Available for a limited time, this creamy and refreshing beverage features an uplifting and healthful blend of Matcha Green Tea powder, raw spinach, banana, nonfat milk, and nonfat frozen yogurt.

“We’re constantly innovating in the Juice It Up! test kitchen to create new products that are as delicious as they are nutritious, and Matcha Green Tea is a powerhouse ingredient that provides many added health benefits,” says Frank Easterbrook, Juice It Up! president and CEO. “We’re dedicated to providing juices and smoothies that support the active lifestyles of our guests at all levels of health. Our new Matcha Green Tea Smoothie is jam-packed with vital nutrients, and we’re thrilled to showcase this powerful ingredient on the Juice It Up! menu.”

Available through July 25, the Nirvana Matcha Green Tea Smoothie is an excellent source of antioxidants and protein, and will be featured on Juice It Up!’s menu alongside fresh-squeezed functional raw juices, blended-to-order real fruit, and veggie smoothies, and nutrient-rich bowls loaded with superfruits Açaí and Pitaya. With the recently introduced smoothie bowls, guests can transform their favorite Classic and Veggie Smoothie, including the new Nirvana Matcha Green Tea Smoothie, into a nourishing meal replacement, topped with fresh bananas, granola, and a drizzle of honey. To supercharge any bowl or smoothie, guests can ask to “Make it Green” by blending in raw kale and spinach to add an extra dose of fiber, vitamins, and minerals.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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