Juice It Up! announced solid same-store sales growth of 26 percent and an average unit volume increase of 25 percent in the first quarter of 2014.
As of March 2014, the company has reported sales increases for 21 consecutive months. This steady growth has resulted in a 40 percent increase in sales over the last 24 months, a number that exceeds same-store sales for some of the company’s largest smoothie bar competitors.
“Juice It Up!’s business is strong and growing, and this quarter was a fantastic start to what we expect will be a very successful 2014 for the brand and our franchisees,” says CEO Frank Easterbrook. “We have a proven track record that our raw juice concept is answering both franchise and consumer expectations, and we're in great position to continue our leadership in the category.”
Juice It Up! has 10 franchise agreements in various stages of build out, and is on track to open 11 new franchised locations by the end of the fourth quarter. The company is awarding area development opportunities, single unit opportunities, and nontraditional opportunities such as college campuses, airports, and gyms across all U.S. regions. Juice It Up!’s immediate areas of new market entry and expansion include Texas, California, Arizona, Nevada and Florida.
“Our unwavering commitment to franchisee profitability is the mainstay of our long-term plans to continue the aggressive expansion of Juice It Up!,” says Carol Skinner, senior director of marketing and business development. "While other companies are beginning the development of raw juice bars concepts, we have already retrofitted and executed our shift. As a result, we're proud to report that our franchisees are seeing consistent returns, well above current industry standards.
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