Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, announced that system-wide second quarter sales increased 6 percent over Q2 the previous year. This marks Juice It Up!’s sixth consecutive quarter of substantial growth in the highly competitive raw juice and smoothie segment.

The six percent increase achieved in Q2 is a result of several factors including growing consumer demand for healthier snack and meal options, a stronger marketing focus on the brand’s cold pressed bottled juice line, and the launch of Juice It Up!’s newest superfruit product, the Protein Açaí Bowl. Also attributing to the company’s strong financials were the 10 new franchised locations that have opened over the past year, bringing the chain wide total to 90 units operating across four states.

“More and more consumers are committing to living healthy, active lifestyles, and Juice It Up! is dedicated to creating products that are both delicious and functional to support our guests’ health and wellness goals,” says Frank Easterbrook, Juice It Up! CEO. “We’ve simplified our menu while still providing a variety of tasty options designed to meet the needs of customers at every level of health. We are working to improve every aspect of the Juice It Up! experience, and we are thrilled to see that our strategy is truly resonating as our sales continue to climb!”  

With an operations-focused culture, Juice It Up! is growing with new franchise partners, while existing franchisees continue to invest in the brand. Juice It Up! also offers franchise incentives for veterans of the U.S. military with a 60 percent discount off the initial franchise fee. The company is continuing its pursuit of steady expansion across the nation and is on track to add at least 10 additional units by year-end. Ideal franchisees possess an entrepreneurial spirit, a creative local store marketing mindset, and are passionate about living a healthy lifestyle.