Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, reported a Q2 with same-store sales rising 10 percent over the previous year. The chain also achieved a 7 percent system-wide increase in average unit volumes over the same period last year. This follows on the heels of a positive Q1, despite declines in the restaurant industry overall.
Juice It Up! attributes its successful quarter to a high-performing product launch and a variety of promotional tools including an Açaí Awareness campaign in April, which boosted new customer counts while significantly driving loyalty and repeat visits. Also contributing to Juice It Up!’s strong financial performance are the four new franchised locations that opened this year, bringing the chain-wide total to 87 units. Juice It Up! is continuing its pursuit of steady expansion across the nation and is on track to add at least another 10 stores, which are in various stages of development, by year-end.
"Juice It Up! at its core is a lifestyle brand dedicated to providing delicious, better-for-you products; and it’s our goal to make eating healthy both educational and fun, which is really resonating with our guests,” says Carol DeNembo, vice president of business development. “We’re thrilled to see more and more consumers embrace healthy eating habits, which has led to exponential sales and traffic increases across all markets. We love that both our guests and franchise partners are hugely benefitting as consumers transition to a healthier lifestyle.”
The brand is awarding a variety of franchise opportunities, including area development, single unit, and nontraditional store fronts such as college campuses, airports, and gyms across all U.S. regions. Juice It Up! also offers franchise incentives for veterans of the U.S. military. With a franchisee-focused culture, Juice It Up! continues to attract highly-qualified franchise operators to grow with the brand.