Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie franchises, announced that same-store sales were up 10 percent over the previous quarter. The company also saw an increase in year over year same-store sales along with an uptick in chain wide sales overall. These latest financials are in large part attributed to Juice It Up!’s incredibly successful holiday campaign featuring a limited-edition Apple Pie Smoothie, which was promoted via social integrations and a variety of digital marketing efforts.
“2015 was a pivotal year for Juice It Up! as we gained meaningful traction in the raw juice space, which just continues to grow in popularity with no signs of slowing down. We are thrilled to have closed the year so strong,” says Frank Easterbrook, president and CEO. “We’re focused on continuing to raise the bar in the segment, and we’ve been hard at work designing new products that we’re confident our fans and franchisees alike are really going to get excited about in 2016.”
All Juice It Up! products are designed to not only be delicious, but also meet the functional and nutritional wants and needs of guests at every level of health. Menu items include fresh-squeezed functional raw juices, blended-to-order real fruit and veggie smoothies, and nutrient-rich bowls loaded with superfruits Açaí and Pitaya. With the recently introduced Smoothie Bowls, guests can transform their favorite Classic and Veggie Smoothie into a nourishing meal replacement, topped with fresh bananas, granola, and a drizzle of honey. To supercharge any bowl or smoothie, guests can ask to “Make it Green” by blending in raw kale and spinach to add an extra dose of fiber, vitamins, and minerals.