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Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, with 80 units across four states, will discuss the many brand and operational updates made in 2014 resulting in a banner year for the company, along with new market strategy and area development opportunities during the 2015 Franchise Expo South, February 5 through the 7. Exhibiting at booth #841, Juice It Up! executives will be on hand to speak with attendees about the company’s focus on innovative product development and strategic growth initiatives to bring Juice It Up!’s fresh juice and smoothie experience to new guests across the country. Samples of their most popular nutrient-rich green juice will also be served.
The company increased focus on its functional line of juices and smoothies with a chain-wide menu refresh that’s now implemented in all 80 stores. The new menu boards highlight Juice It Up!’s 100 percent raw juices along with introducing new products including the fiber-rich Raw Fusion and delicious Acai and Pitaya Bowls, made with antioxidant-rich superfruits. With same-store sales up over 50 percent over the past 25 months, Juice It Up! is significantly outpacing some of its largest competitors, including Jamba Juice, Smoothie King, and Robeks. In 2015, Juice It Up!’s 20th anniversary year, the company is focused on new market entry along with expansion in existing markets.
“With the recent menu refresh and big plans for our anniversary year, it’s an exciting time to partner with Juice It Up! while maximizing opportunities surrounding the raw juice lifestyle, which continues to build momentum,” says Laina Sullivan, vice president of business development. “We are looking for passionate franchisees across the nation,who are interested in partnering with a seasoned brand and believe Juice It Up!’s fresh-squeezed juices and delicious real-fruit smoothies will thrive in their desired market.”