Industry News | September 11, 2017

Juice It Up! Signs Deal to Expand in Inland Empire

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Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, announced its newest franchise deal to open two additional locations in the Inland Empire. Marine Corps veteran, Ken Hardy, and his wife, Kristina, were eligible for Juice It Up!’s VetFran Platinum Program, taking advantage of incentives including a 60 percent discount off the initial franchise fee. Operating under MaLa Enterprises, LLC., the couple will open the brand’s fourth Fontana, California, location in late 2017.

“After over 30 years of helping to run other businesses, I felt it was time to be my own boss and partner with a brand that excited me. With a passion for leading an active lifestyle, my wife and I met with many health-focused concepts and quickly realized that Juice It Up! was something we wanted to be a part of,” said Ken Hardy of MaLa Enterprises. “It was also refreshing to learn about Juice It Up’s generous franchise incentives for veterans, which made us confident that we were partnering with the best brand for us.”

With locations in California, Texas, New Mexico, Oregon, and opening soon in Florida, the company is thrilled to bring two more Juice It Up! locations to the Inland Empire, and is seeking additional franchise partners to continue expansion throughout Southern California, a prime growth market for the better-for-you concept.

“The Inland Empire has been and continues to be an attractive region for our brand due to its warmer climate, growing population focused on healthy dining options, and raving Juice It Up! fan base,” says Carol DeNembo, Juice It Up! vice president of business development. “After six consecutive quarters of substantial sales and AUV increases, it’s a very exciting time to partner with Juice It Up! and we’re proud to have another veteran take advantage of our award winning VetFran Platinum Program.”

With an operations-focused culture, Juice It Up! is growing with new franchise partners, while existing franchisees continue to invest in the brand. Juice It Up! also offers franchise incentives for veterans of the U.S. military with a 60% discount off the initial franchise fee. The company is continuing its pursuit of steady expansion across the nation and is on track to add at least 10 additional units by year-end.

Juice It Up! will be exhibiting at The Franchise Show, Orlando's largest "Own Your Own Business" event October 20-21, 2017 at the Hyatt Regency Orlando. Ideal franchisees should possess an entrepreneurial spirit, a creative local store marketing mindset, and are passionate about living a healthy lifestyle.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.