July Sales Fall Slightly, Customer Optimism Rises

    Industry News | August 12, 2013

    Black Box Intelligence and People Report released the Restaurant Industry Snapshot for July, reporting negative sales during July, the second straight month of decline this summer.


    Same-store sales were -0.9 percent in July, a decrease from flat sales in June and +0.8 percent in May. Same-store traffic results declined 2.2 percent, slightly better than the 2.5 percent decline in June. Consumer Edge Research, a partner company to People Report and Black Box Intelligence, released the “Restaurant Willingness to Spend Index” with a value of 93 for July, which is a marked increase over the index score of 85 reported in June and is the highest score observed in 2013. Based on historical data gathered in this partnership, an increase in the index score would typically suggest a slightly higher Black Box Intelligence comparable stores sales rate in the month of August as compared to the July sales rate.


    “Sales have continued to weaken this summer which is a bit disappointing after experiencing a string of consecutive positive sales months this spring. On a positive note, we are encouraged to see the consumer is indicating a heightened willingness to spend in restaurants as compared to the same month one year ago. We are hopeful that will translate into a stronger sales result in August,” says Bill Schaffler, president at Black Box Intelligence and People Report.


    Additionally in July, the New England region performed the best with a positive 1.6 percent same-store sales increase, while the Mid Atlantic region was the lowest performing area, with a same-store sales decrease of 3.7 percent. 50 out of 182 DMAs posted a positive result in July, down from 82 in June.


    People Report data reports turnover results by position by segment to their member companies each month. In the most recent month, results show management and hourly turnover increasing. Most recent job growth reported by People Report has increased to +1.4 percent, slightly lower than last month’s result +1.9 percent.

    News and information presented in this release has not been corroborated by WTWH Media LLC.