Just Salad, a fast-casual restaurant chain with a mission to make everyday health and sustainability possible, introduced its seasonal menu featuring Hooray Foods plant-based bacon. The bacon is available in the fall-inspired Sweet Mama Salad or as an add-on to any menu item now through December 22 across more than 60 Just Salad locations nationwide.

“At Just Salad, we’ve been on a journey to offer delicious, plant-based meat and dairy options since eliminating beef from our menu in 2019,” says Sandra Noonan, Chief Sustainability Officer at Just Salad. “Our Sweet Mama Salad has included turkey bacon in the past, and we were looking for a plant-based alternative. Our team was floored by the taste of Hooray, and we’re excited for our customers to try it.”

The meaty Hooray Foods plant-based bacon bits perfectly complement the comforting ingredients of the Sweet Mama Salad, such as baby spinach, sharp white cheddar, sliced apples, honey maple walnuts and maple cider vinaigrette. Customers can also opt for Violife Creamy Vegan Feta in place of cheddar cheese.

“This is our largest restaurant partnership yet, and we couldn’t have asked for a better alignment of values,” says Hooray Foods founder and CEO Sri Artham. “We admire everything Just Salad stands for as a company, and we’re honored to be a part of its delicious menu, making plant-based meats more accessible.” 

From its reusable bowls to carbon labels and a plant-forward menu, Just Salad makes everyday environmental choices a little easier for everyone. With the addition of Hooray Foods plant-based bacon, Just Salad customers can enjoy delicious bacon without the environmental or animal welfare of animal bacon. Made from simple, non-GMO ingredients, Hooray Foods bacon is also allergy-friendly and free of soy, nuts, gluten, nitrates and hormones.

Fast Casual, Marketing & Promotions, Menu Innovations, News, Just Salad