Just Salad, the NYC-based fast casual concept committed to serving the freshest, healthiest food at an affordable price, is partnering with leading greenhouse grower Gotham Greens to supply local, greenhouse-grown romaine at select stores. Starting Monday, December 3, greenhouse-grown romaine will be available at select Just Salad stores in New York City and Chicago, including the company’s flagship store at 600 Third Avenue in New York and 20 E. Jackson Boulevard in Chicago.
“When we opened in 2006, I never thought it’d be possible to serve great romaine grown right here in New York City, but Gotham Greens has made that happen,” says Just Salad CEO and co-founder Nick Kenner shared. “We pride ourselves in serving unparalleled freshness to our guests, and this hyper-local supply chain in both New York City and Chicago–our two biggest markets–truly delivers on that front.”
Gotham Greens is one of the largest hydroponic growers of leafy greens in the U.S. and currently operates four state-of-the-art greenhouse facilities in New York City and Chicago. Gotham Greens will deliver fresh, locally grown romaine to Just Salad and offers 100% transparency and traceability. Just Salad will supplement romaine from other safe suppliers from Arizona.
As part of its mission to make healthy food accessible to everyone, Just Salad will maintain current pricing on all items containing the local romaine and will continue to serve 10 items under $10. Following the CDC’s recommendations for clearer romaine labeling, Just Salad is also enhancing its protocols around supply chain transparency.
The company is working closely with its vendors to ensure that every case of romaine is clearly marked with its respective harvest region.
“Food safety is our top priority, and our dedicated Supply Chain team is in constant contact with our suppliers and farms to ensure the safety our produce,” Kenner says.