For over 50 years, kids, families, and fans have been laughing and learning with the iconic Sesame Street characters. And on Monday, Just Salad, the fast-casual restaurant chain with a mission to make everyday health and sustainability possible—and now fun—is rolling out a line of colorful Sesame Street-themed reusable bowls for adults at all locations nationwide.
Beginning this month, customers can choose from a lineup of favorite friends – including Elmo, Cookie Monster, and Oscar the Grouch – as part of the chain’s in-store Reusable Bowl Program. The launch comes as an extension of Just Salad’s Kids Menu created in collaboration with Sesame Workshop, the global impact nonprofit behind Sesame Street, which was first introduced to customers during October 2023. Embracing the fun and playfulness that Sesame Street has brought to generations of children, Just Salad’s Kids Menu offers an array of meals inspired by fan-favorite characters from the show, designed to captivate young palates while providing wholesome nutrition.
“At Sesame Street, we know that fresh, healthy foods help build strong bodies and minds,” says Gabriela Arenas, Senior Vice President, Global Product Licensing, Sesame Workshop. “That’s why we’re so pleased to team up with Just Salad to make family meals playful and fun, encouraging healthy habits for life.”
In addition to the adult reusable bowl rollout nationwide, Just Salad will also be introducing smaller-sized kids bowls featuring Elmo, at select locations for children ordering off of the Kids Menu, to help your little ones get in on the fun, too. In April, the program will continue with a rollout of character-pattern reusable bowls made for both adults and children.
“We’re excited to continue our partnership with Sesame Workshop to share the broad appeal of Sesame Street characters across generations, while expanding our commitment to reducing waste,” says Nick Kenner, Founder & CEO of Just Salad. “This collaboration is all about making health and sustainability fun, and we hope these bowls will evoke happy memories for guests feeling nostalgic for their days spent with Elmo, Cookie Monster, and Oscar.”
This launch represents Just Salad’s continued dedication to convenient, waste-free dining and fostering reusable solutions. Just Salad’s Reusable Bowl Program has served more than a quarter of a million customers, over several million uses, since the company’s founding in 2006. The program provides lifetime rewards to guests who opt for reusables over single-use. After purchasing a Just Salad Reusable Bowl in store, guests receive a free salad topping every time they reuse it, over the lifetime of their relationship with Just Salad. Bringing Sesame Street Bowls to the menu for adults and children presents an opportunity for families to practice and discuss the importance of reuse in a fun new way.
Just Salad’s Kids Menu is available in-store only for children aged 4-12.