Industry News | November 28, 2017

Just Salad's Rebrand has Reenergized Sales

Just Salad has a new look.
Just Salad
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Just Salad, a New York City-based healthy restaurant chain, is seeing a major increase in sales since the launch of their rebrand earlier this year. Just Salad ended Q3 up 14 percent in same-store sales, having eight straight months of improved sales.

Hiring three top tier agencies in 2016, Just Salad redesigned every single customer touch-point from their 30-plus restaurant locations, to their company logo. In April, the company unveiled an expanded menu that offers tasty warm bowls, and hummus and avocado toast. The rebrand was a major undertaking that positions Just Salad as the accessible, value, quality brand serving New York, Chicago, Philadelphia, New Jersey, and overseas. Chief Branding Officer, Rosalin Anderson, is enthusiastic about the new branding.

“Just Salad keeps prices lower than the competition by minimizing expensive build-outs and large marketing budgets, relying almost exclusively on word-of-mouth to attract customers,” she says.

The fast-casual is a value-based restaurant chain that offers salads, wraps, toast boxes and more with 10 items under $10 year-round.

“Eating healthy doesn’t have to be expensive or difficult,” Kenner says. “Our motto is ‘healthy for everyone’ which is why we set prices that work for students, parents, top executives, and everyone in between.”

Eating healthy is affordable, and fast at Just Salad. Just Salad launched in 2006 with one location in midtown Manhattan and now employs over 1,000 people in 33 locations in New York, New Jersey, Chicago, Kansas, Hong Kong, and Dubai. The company is committed to helping people live healthier lives by serving the freshest, healthiest food at an affordable cost.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.