Industry News | April 6, 2009

Just in Time for Easter: PEEPS-Flavored Popcorn

Just Born, Inc. has announced a number of new licensing partners and programs that will launch PEEPS® and HOT TAMALES® branded merchandise this spring.

Houston Harvest has already rolled out HOT TAMALES® brand popcorn. The cinnamon-flavored popcorn treat hit the market in February. Houston Harvest will also offer a PEEPS® line of marshmallow-flavored popcorn, available in various sizes and packaged assortments in a rainbow of PEEPS® colors for Easter. Both HOT TAMALES® and PEEPS® brand popcorn treats will be sold in gift and tin sets.

Lenox has developed a new line of PEEPS® porcelain and ivory fine china home decor and giftware products. The initial line will feature the PEEPS® bunny and chick icons. Each piece contains sculptural elements, washed in pastel colors and accented in 24-karat gold. The collection, which will be available at retail, online, and through direct sales, includes: tea lights, sculpted figurines, salt and pepper, shakers with a tray, egg platters, baskets with a personalized charm option; and an Easter ornament tree.

Russ Berrie is launching an extensive new line of plush toys and other fun PEEPS® branded items including: plush PEEPS® Chicks and Bunnies in a variety of sizes and colors; luggage tags and handle wraps, rhinestone-studded key rings, and necklaces made with Swarovski Crystals.

Hanna's Candle Company will join Just Born with a line of candles and home fragrances including: scented candles and candle toppers, passive diffusers; paper sachets, and fragranced greeting cards

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