Industry News | June 7, 2016

Just in Time for Summer, Blimpie Fires Up BBQ

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Blimpie, the iconic American sandwich chain, announced the creation of new Bigger, Better BBQ sandwiches featuring three bold and flavorful subs: The Spicy Piggy, The Twisted Piggy, and The BBQ Chick. As part of the limited-time Bigger, Better BBQ offer, which begins on June 6, Blimpie customers can try Sriracha Glaze and Sweet Baby Ray's BBQ Sauce on the new subs or any of the long-time favorites.

"All Blimpie fans will find something to love about the Bigger, Better BBQ promotion," says Steve Evans, Blimpie's vice president of marketing. "The Spicy Piggy packs a powerful punch for those who can take the heat. The Twisted Piggy presents a tasty new take on our fan-favorite pretzel bread. And the BBQ Chick offers a sweet alternative to those who prefer chicken to pork. We're excited to head into summer with a roster of BBQ subs perfectly suited for warm weather and holiday get-togethers."

The ingredients for these savory new BBQ subs are as follows:

  • The Spicy Piggy: Bacon Ranch Slaw, Cheddar Cheese, Sriracha Glaze, and Pulled Pork on a White Sub Roll.
  • The Twisted Piggy: Cheddar Cheese, Sweet Baby Rays Sauce, and Pulled Pork on a Pretzel Roll.
  • The BBQ Chick: Crispy Onions, Bacon Ranch Slaw, Sweet Baby Rays Sauce, and Chicken on Ciabatta Bread.

Blimpie's Bigger, Better BBQ sandwiches are timed to release during the prime BBQ season—summer. The Hearth, Patio, and Barbecue Association reports two of the three most popular BBQ-based holidays are the summertime staples of Independence Day (71 percent) and Labor Day (55 percent).  Blimpie aims to make life easier for grill masters and party hosts this summer by offering up delicious BBQ-infused menu options and serving as the catering partner for any holiday get-together or office party.

"Blimpie franchisees across the country are ready and willing to bring the BBQ to the party this summer season," Evans says. "We look forward to delivering bold BBQ flavors directly to our customers so they can enjoy more of their favorite summer activities with those they love most rather than spending too much time in front of the grill."

 

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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