Industry News | May 24, 2012

Kabobs, Up 27%, Named Latest Warm Weather Food Trend

Spring is in full swing, and with the climbing temperatures comes the craving for seasonal fare. While traditional staples remain popular, GrubHub, the online and mobile food ordering service, has identified the kabob as the new warm weather culinary trend, with the food item growing in order popularity by more than 25 percent since 2011.

Warm-weather favorites like burgers and ribs continue to be commonly ordered menu items, but GrubHub analysts sorted through millions of transactions to determine the hot new menu items by comparing year-over-year ordering behaviors. According to GrubHub's ordering data, hot dog consumption dropped while the non-traditional Kabob has increased in popularity.

Item, by year-over-year popularity

  • Kabob, 27 percent
  • Burger, 6.5 percent
  • Ribs, -4.5 percent
  • Hot dog, -11.5 percent
  • BBQ, -14.5 percent

 

"The growing trend for ordering non-traditional food items further illustrates that delivery and pickup extend far beyond the usual pizza," says Mike Evans, GrubHub co-founder and COO.

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