Kahala Brands, a global leader in the quick-service industry, along with its associated companies, has acquired the premium frozen yogurt brand, Pinkberry, based in Santa Monica, California.
"The Pinkberry brand is known worldwide for its super-premium frozen yogurt and truly is the concept that reignited the frozen yogurt category over a decade ago," says Michael Serruya, chairman and chief executive officer of Kahala Brands. "With over 260 stores in 20 countries, Pinkberry has a history of exceptional growth in just 10 years because of the product quality, flavor profile and personality of the concept. We very much look forward to bringing the support services and best practices we have from within Kahala Brands and aligning with the Pinkberry franchisees to help maximize the brand's potential for continued evolution and success. It's an excellent strategic fit for our company and presents an exciting opportunity for future development."
Pinkberry opened its first location in West Hollywood, California, in 2005. Made with high-quality and fresh ingredients, Pinkberry is the original tart frozen yogurt with a one-of-a-kind taste that is truly unique to the brand. From store design, to exceptional customer service, to the irresistible flavor profile, Pinkberry provides a social experience that indulges the senses. The concept's distinctive flavors are expertly crafted to complement its daily fresh-cut fruit and premium toppings that together offer an incomparably refreshing taste.
Kahala Brands will consolidate the California-based corporate operations and run the franchising platform for the brand from its headquarters in Scottsdale, Arizona. The buyer was advised by Levy Capital Partners in connection with this transaction.
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