Industry News | December 12, 2016

Kati Roll Company Continues NYC Expansion

The Kati Roll Company, is expanded to the heart of New York City’s East Village (28 E 2nd Ave., 7th and St Marks) on November 16. The fast-casual restaurant will continue to serve their signature, Kolkata-inspired street food as well as introduce new menu items as part of their growing expansion plan. Starting with the new East Village location, The Kati Roll Company will introduce Staff Rolls, a way to involve their employees in the creative process and diversify their menu by adopting a new flavor in each city or region they open.

The new Staff Roll will be unveiled on their opening day, but will reflect popular flavors and ingredients from the East Village neighborhood. Additionally, TKRC will introduce one new roll and two new lassi flavors. The Kati Roll Company is launching its new Kosha Mangsho Roll, which features four hours of slow-cooked pulled goat meat, seasoned with hand-ground whole spices wrapped in a handmade flatbread, and finished with red onions, bird-eye chillies, and a sprinkle of lime juice.

The new Orange Blossom Lassi will transport you to your childhood days of creamsicles marking it the perfect refreshing drink while the Kesar Pista has become the house favorite with a balanced sweetness of saffron and pistachio. The Mishti Doi Lassi is a take on one of the most popular desserts in Bengal-fermented sweet yogurt made with a reduction of date-palm sugar. It has a familiar taste of dulce de leche and caramel. All the lassis are made with organic yogurt. The Kati Roll Company is built around the philosophy of an experiential environment, where no two units look the same.

Every location is bespoke: designed and curated to reflect respective market in the interior as well as menu localization. The new 500-square-foot space will feature an open concept design where diners walk into the kitchen space to place their orders and watch cooks prepare every element of their roll from scratch. With all flatbreads made daily by hand and spices (as many as 22 in each bite) ground from whole spices, as well as farm fresh, local ingredients rolled into a perfect bite.

The new location will seat 18 throughout the restaurant. With four locations in Manhattan (Greenwich Village, Midtown West, Midtown East, and East Village) and one in London, fans of the made-to-order kati rolls should expect to find it easier to find The Kati Roll Company. The restaurant group has plans to expand to over 40 locations by 2020 throughout New York metropolitan area and nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.