Industry News | July 4, 2012

Kellogg's Launches "Grow Greatness" Program

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Committed to providing customers with ongoing support and solutions with brands they can trust, Kellogg’s Food Away From Home launched the Kellogg’s “Grow Greatness”program.

Designed to help answer some of the challenges foodservice operators face each day, the Kellogg’s “Grow Greatness” programwill provide those who register the latest product trend news, attention-grabbing collateral, complimentary Kellogg’s items, and customized business solutions tailored to meet the needs of their customer demographic.

As a result, foodservice operators will be able to instantly access necessary tools to help grow their business and build customer loyalty.

“Kellogg’s Food Away From Home is always looking for ways to provide the best possible customer experience—both online and offline,” says Marianne Working, customer marketing manager for Kellogg Company. “The ‘Grow Greatness’ program is just one example of our ongoing commitment and dedication to the foodservice operator community.”

The Kellogg Company’s refreshed online destination—KelloggsFoodAwayFromHome.com—is engineered to provide foodservice operators a more streamlined process to obtain information and tools essential for driving sales. What remains the ultimate resource for industry insights, trends, and product solutions, the refreshed site also provides clear, easy navigation and enhanced mobility. 

KelloggsFoodAwayFromHome.com is the ultimate resource for foodservice operators, with proven business-building tips and customizable tools tailored to each segment; innovative, on-trend recipe ideas; up-to-date nutrition information to ensure guideline compliance; new product information; and eye-catching marketing collateral.

For an overall heightened experience, the updated site is optimized for mobile devices and tablets and shareable via e-mail and social networks, enabling users to locate information faster and easier than ever before.

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