Kellogg’s and have been awarded the Outstanding Website Award by the Web Marketing Association during the Association’s 11th annual Internet Advertising Competition Awards (IAC).

The website,, was launched in 2012 to market a variety of Kellogg’s products and programs to commercial and noncommercial foodservice professionals.

The site includes valuable product information and powerful promotional programs that grow operator profits, and also features business tools and point-of-sale (POS) materials by segment, assisting Kellogg’s partners in growing margins and building business along the way.

“We are honored and delighted to accept such a prestigious award and to be recognized for our marketing efforts,” says Susan Wasco, director of customer marketing and communications.  “We’re glad that our website brings value to our partners and potential partners, and we will continue to strive to make an impact in their bottom line by growing profits and aiding in capturing repeat business on a consistent basis.”