Hell, Michigan, population 70, in the southeast corner of the Wolverine state, will be the focus of fried chicken fans from coast to coast this week. Residents nationwide in one of the 50 United States or District of Columbia are encouraged to visit KFC.com to check the temperature in Hell and see how their community's mercury matches up. If local temperatures are "Hotter than Hell," individuals can register to win free KFC Hot Wings. The first 500 people who register their hometown's temperature as "Hotter than Hell" at KFC.com between 3 p.m. and 6 p.m. ET each day will win.
"As KFC's signature Hot Wings pack the perfect punch of flavor and spice, we knew there'd be no better taste-test market for this hot new menu item than Hell," jokes Javier Benito, executive vice president of marketing and food innovation for KFC. "We hope that the 'Hotter than Hell, (Michigan)' challenge--a true meteorological-marketing first-- allows even more Americans the opportunity to taste our popular sauce-less Hot Wings."
To monitor the temperature of Hell, KFC--with the help of the KFC Colonel--installed an oversized thermometer on the exterior of the town's general store. The KFC Colonel also hosted a free lunch in Hell. The feast included plenty of KFC Hot Wings and a large helping of southern hospitality.
America's Favorite Wings provide a spicy crunch because they have the flavor of a unique blend of peppers and are fried to crispy, golden perfection, packing the spiciness fans crave with no sauce needed. Try six wings for $2.99 (plus tax) or satisfy an entire party with 20 wings for just $9.99 (plus tax). Pricing and participation may vary by restaurant.
For more information on KFC's Hot Wings or for rules on entering the "Hotter than Hell (Mich.)" challenge, visit http://www.KFC.com.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.