Industry News | October 29, 2014

Kettle Rolls Out New Line of C-Store Chips

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Known for its extra crunchy, kettle-cooked potato chips, Kettle Brand introduced a new line of Kettle Thick + Bold potato chips developed exclusively for the convenience channel. The new line features thick Krinkle Cut chips seasoned with natural ingredients to provide a satisfying crunch. Developed to appeal to today’s convenience consumer, the new Kettle Brand Thick + Bold line is packaged in a convenient grab-and-go two ounce bag.

Kettle Brand’s new Thick + Bold potato chips will be available this November in two flavors: Dill Pickle and Carolina BBQ. Dill Pickle—Like the tangy spears that inspired them, these chips leave you with one thing to decide: in your sandwich, or beside? The extra crunchy thick-ridge cut chips offer a balance of tang, dill onion, and garlic. Carolina BBQ features smoky-sweet chips, tangy flavors like mustard, vinegar, and brown sugar and spices that are staples of the famous Carolina Gold BBQ sauce.

“Our new Thick + Bold line is designed for the current convenience consumer, who is more selective than ever and has a strong desire for foods with bold flavors and appetite appeal, that are also high-quality and made with natural ingredients,” says Marc McCullagh, brand manager of Kettle Brand. “While we have offered our core chip line in convenient grab-and-go sizes in the past, this is the first time we at Kettle Brand have developed products and flavors specific to this audience. If consumer testing is any indication, convenience shoppers will love them.”

Like all Kettle Brand products, the new line of Kettle Brand Thick + Bold chips reflects the company’s natural promise, a commitment to making every product with natural, non-GMO ingredients without trans fats, MSG, or preservatives.

The new line will hit convenience store shelves nationwide beginning this November for the suggested retail price of $1.49 per two ounce bag.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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