Industry News | October 30, 2012

KFC Asks Fans to "Pass the Bucket" to Fight Hunger

Colonel Harland Sanders' secret recipe to a well-lived life included giving back to the community and helping those in need. This year, KFC will again honor the Colonel's legacy by raising money to feed the hungry through KFC's "Recipe for Hope," a part of Yum! Brands' annual World Hunger Relief campaign.

KFC is calling on fans to "Pass the Bucket" on Facebook this month to raise awareness and funds for World Hunger Relief. The brand has more than 5 million "likes" on its U.S. Facebook page, giving the brand plenty of potential recruits for the Colonel's fundraising army.

KFC will donate $1 to the United Nations World Food Program (WFP) for each of the first 10,000 fans who "Pass the Bucket" by sharing KFC's Recipe for Hope image on their Facebook page, up to a maximum donation of $10,000.

Even a single "share" is meaningful, given that for approximately $1 a day, WFP can provide a meal to four children through its global school meals programs.

"Since KFC U.S. began its World Hunger Relief effort five years ago, the brand has raised nearly $7 million to help feed the hungry," says John Cywinski, president of KFC U.S. "This year's 'Pass the Bucket' Facebook campaign makes it easy for our social media followers to help fight hunger simply by clicking 'share.' We think the Colonel would be very proud of our Recipe for Hope."

In addition to "Passing the Bucket" to trigger a donation, consumers can also make a donation at participating KFC restaurants through November 18. 

KFC restaurant employees have also embraced the World Hunger Relief program, executing creative local fundraising campaigns that have seen some restaurants raise as much as $13,000 in a single year.

Since 2007, KFC has supported Yum! Brands' nationally recognized annual World Hunger Relief campaign, which raises awareness, volunteerism, and funds for WFP and other hunger-relief agencies.

In October, David Novak, chairman and CEO of Yum! Brands, was recognized by WFP USA with the 11th-annual George McGovern Leadership Award at the State Department for the company's World Hunger Relief effort.

To date, Yum! Brands World Hunger Relief has raised $115 million for WFP and others, and is helping to provide 460 million meals and save the lives of millions of people around the world.

KFC and Yum! Brands also fight hunger in the U.S. through the Harvest program. Since its launch more than two decades ago, Harvest has become the largest prepared-food donation program in the world.

Through Harvest, Yum! has donated more than 148 million pounds of food, with a value of nearly $650 million, to those at risk of hunger in the U.S.

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