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KFC’s Triple Dip Strip Campaign will include prominently featured graphics on the mobile vehicle (which also plays audio on eight external speakers), targeted messages on consumer’s cell phones via Bluetooth technology, and several specially designed Segways. The campaign is scheduled to run in New York City until November 18.
KFC Corporation has more than 14,000 outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.)