Imagine getting off the subway in Times Square, walking up the stairs, and seeing a 12 ft. illuminated truck filled with a larger-than-life box of KFC Triple Dip Strips. Now imagine being handed a box of hot Triple Dip Strips on the spot. On Friday the company will do just that–officially launching its new menu item at various locations in and around Manhattan.
KFC’s Triple Dip Strip Campaign will include prominently featured graphics on the mobile vehicle (which also plays audio on eight external speakers), targeted messages on consumer’s cell phones via Bluetooth technology, and several specially designed Segways. The campaign is scheduled to run in New York City until November 18.
KFC Corporation has more than 14,000 outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.)