Kentucky Fried Chicken announced its Back-to-School Buckets initiative, which will celebrate teachers across the country who are returning to the classroom, whether virtually or in-person, amidst the ongoing COVID-19 pandemic. KFC U.S. is donating one million pieces of chicken to its franchisees to fry up and deliver to educators – America’s new wave of frontline workers – within their local communities to say "thanks" for all they are doing for America’s families.
From now through the end of September, franchisees will show their appreciation to educators in their local communities as the new school-year begins. KFC U.S. restaurants will cook and serve KFC's world- famous fried chicken in a way that best serves the school systems and educators of that community, whether through catering in-service training meetings for teachers and administrators, delivering buckets of chicken to teachers preparing their virtual curriculum, or honoring the staff working tirelessly to keep campuses clean and safe.
The Back-to-School Buckets initiative is a follow up to KFC's donation of one million pieces of chicken in March, which fed thousands of frontline workers including doctors, nurses, first responders and essential workers across the country, during the early months of the COVID-19 pandemic.
"As a working mother of three young children who had to finish out the school year virtually, I have more respect and appreciation than ever for the time, energy and dedication that teachers give to their students," says Andrea Zahumensky, KFC U.S. CMO. "As teachers prepare for a new school year, whether that's in the classroom or virtually, we wanted to help in a small way by providing the comfort and familiarity of a hot, fresh and delicious bucket meal so they can check dinner off of their to-do lists!"
KFC is also encouraging fried chicken fans across the country to show their support for the teachers they personally know and love. Beginning Thursday, August 20, fans can tweet @KFC using the hashtag #KFCback2school and #sweepstakes to nominate a teacher in their community for a chance to receive a $20 KFC gift card to go towards the purchase of a Bucket meal to enjoy with their family as a token of appreciation from KFC.